You can decide on many aspects of your visual content, but please Please PLEASE help Google, and any search engine really, find your images. The basics are:
Keywords, Context and Speed
Computers understand images based on the attributes you set for them. For example “align:right” will make sure the image stays to the right of the text next to it. Alignment is an example of an image attribute, however not the type that Search Engines use for classifying images (at least that we know of!). The attributes we’re interested in are those that Search Engines look for finding and categorizing images.
#1 Keywords – File Name
Name your image file with more than 3 keywords your audience would search for. One is lame and two is not even a party. Three and more keywords involves thinking about different occasions your image could help somebody. For example:
When choosing the keywords you could land on two scenarios: depth or reach. Using words related to the same topic or category, like: dogs, pets, cats… Will explore in depth the animals category.
In contrast, using words from different topics can increase the reach of your image search, for example using: dog, food, camping, in which case each words relates to a different theme. Both ways are correct, what’s important is to be aware of what you want to achieve: depth or reach.
#2 Context – Alternative Text
It’s different to include your keywords in a sentence because it adds meaning to what you’re talking about. A Search Engine will understand the context of by reading the “Alt” attribute of your image, for example:
Alt: apps to prepare camping food for dogs
Now the Search Engine knows why camping, dogs and food are in the same sentence. Also that’s what the article is about, right? Right? RIGHT? So context helps find the best audience for the right message. Also if for any reason the image can’t be displayed on the browser, the alternative text would be displayed.
This can be done by adding the “Alt” parameter in the html code…
<img alt=”” />alt=”dogs and cats and pets” src=” infograpps.com/dogs-cats-pets-300×225.png”>
… And for wordpress users it can be modified through the image properties.
#3 Speed – File Size
Search Engines prefer less page loading time, just like us humans do. So who would want to improve the ranking of a site that loads in more than 15 seconds? Then make it easy by optimizing your images resolution for web purposes.
There are many other hacks and tricks you can work on to improve how your visual content is discovered, however we believe these are the basic KISS (Keep It Simple Stupid) musts.
If you’re up for more, we suggest reading: